Business platform Africa Fashion Guide are the organisers of F.A.S.T. We are a For-Profit Social Enterprise who work to encourage trade in Africa and so provide potential business partnerships and investment opportunities to artisan social enterprises on the continent.

We birthed in 2011 with the focus to promote sustainability within the full supply chain of the African fashion and textile industry to the greater global textile industry. It is a one stop shop for fashion professionals, industry bodies, students, retailers, press – TV news, papers and magazines, bloggers and all those with a vested interest in African fashion and textiles. We work to create links and bring together African designers, craftspeople, manufacturers and textile designers with international fashion design companies, retailers and consumer markets worldwide.

We have held seminars, talks and yearly conferences in key cities from London, UK, New York, Addis Ababa, Accra, to Nairobi. Alongside this we consult for international businesses and have launched business workshops online for small businesses.

In September 2016 we launched our first international tradeshow bringing African suppliers to London connecting them with UK and EU retailers, buyers, designers and more. Africa Fashion Guide are a team of Fashion Professionals, Event Organisers, Project Managers, Public Speakers, Industry Consultants and Marketing Specialists.

Africa Fashion Guide Manifesto

  • To Support Economic Development in Africa

  • To Support the use of Ethical and Sustainable Textiles

  • To Strengthen Trade Relationships over just Aid

  • To Support Fairtrade Principles

  • To Encourage Discussion and Implement Action

  • To Build active Relationships between fashions professionals in Africa with those in UK/EU/USA

AFG Founding Director Jacqueline Shaw is an internationally recognised expert in Africa’s fashion and textile industry, an eco-entrepreneur, a public speaker and a visionary. The Author of published coffee table book Fashion Africa, Jacqueline has been recognised by Vogue Italia, the Guardian newspaper UK and been featured in Stylist publications Magazine.

As a public speaker, Jacqueline has been a panelist at House of Lords, at London’s Southbank Centre, on the LondonEye, for the Influencer Conference, and been interviewed on various radio and TV stations including Monocle magazine, BBC Womans’ Hour, BBC Africa, Colourful Radio, Ben TV, Arise TV. Alongside this she is an international visiting lecturer at London College of Fashion, FIT college in NYC, Amsterdam Fashion Academy, Ravensbourne, UEL, Trento College and UCA Epsom Universities.